At SMASCO, we’re more than pleased to announce our role as a Gold Sponsor of the world’s largest hospitality exhibition, HORECA – 2025), that should be held at the Riyadh Front Exhibition & Conference Center, from December 15th to 17th, 2025, corresponding to the 24th, 25th, and 26th of Jumada al-Awwal 1447 AH.
SMASCO’s role as the Gold Sponsor for HORECA aims to attract key decision-makers from hospitality, food, and beverage industries. The prestigious event is a prime opportunity for exchanging expertise and experiences between major local companies, international hotels, and corporations, fostering fruitful collaboration among them.
This strategic gold sponsorship underscores SMASCO’s position as a fundamental partner in driving the growth and development of the hospitality sector in the Kingdom. SMASCO will also showcase its latest innovative solutions for providing professional and skilled workforce in the hospitality and food & beverage industries.
The HORECA exhibition is also expected to feature exciting activities, including chef competitions judged by an international panel, workshops, and live demonstrations.
The SMASCO team cordially invites you to visit us at Booth D459 in Hall 04, daily from 4:00 PM to 10:00 PM during the exhibition days. We look forward to welcoming our valued partners and exploring new collaborative opportunities.